The COVID-19 pandemic reshaped the world of business and the world of work. Year 2020 has been a difficult and challenging year that the business sectors were forced to innovate and strategize. With the New Year 2021, many are hopeful and optimistic that the pandemic will be resolved because of the recent development of vaccines. Uncertainty remains, but for W Hydrocolloids now is the perfect opportunity to develop a growth strategy for 2021 and move ahead with renewed confidence.
Despite the challenges of these unprecedented times, W Hydrocolloids is truly grateful to the partner clients who trusted the company with their business requirements. Their biggest demand of functional ingredient was in the food category on meat applications, and followed by non-food applications like the pet food.
For 2021, W Hydrocolloids is optimistic that there will be better days ahead and we are looking into the following opportunities of the current pandemic:
1) Strengthen customer communication – Providing efficient customer service is key to maintaining long-term relationships with loyal partners. Staying connected with customers and following-up their transactions will increase customer retention and profitability. Good communication with partners can result in positive reviews and referrals from loyal customers and thereby get new clients or partners.
2) Maintain the quality of food ingredients at good value – We are committed to provide affordable, high-quality, and safe products that meets applicable statutory and regulatory requirements. W Hydrocolloids stands behind its products as a commitment and service to customers and partners.
3) Offer innovative products – W Hydrocolloids continuously develops new and innovative products to maximize our potential in providing food innovation to our clients. As such, developing new product lines and helpful solutions will be one of our major goal. Plant-based products also had a drastic increase these years and consumers nowadays have shifted to plant-based food products with people becoming more health conscious.
4) Improve customer service – Customer service can be the face of the company. No matter how good a product is if not delivered on time, surely customers are most likely to remember this. To ensure on-time delivery of products, this will be supported by real time order tracking, setting realistic deadline, and predicting production demand.
